When I stumbled across pics of Rita Ora shutting down TImes Square for a photo shoot I dismissed it as a super-cute celebrity publicity stunt. Only to realize a few days later that the British singer is the new face of DKNY’s Resort 2014 campaign. She’s the first musician to ever team up with the fashion brand.
Rita shared the news via her Instagram feed by debuting a few shots from the shoot that had most of New York captivated and wowed. The trendsetter is making quite a name for herself on the style scene. She’s also the face Superga, Madonna’s Material Girl, and it’s rumored that she’s been talking to Topshop about her own line.
Move over Rihanna, I think Rita is coming for your spot!
Check out a few outtakes from their shoot!
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