Do Awards Still Belong on TV? Bow Wow Says No

After his buzzed-about 2025 BET Awards set, Bow Wow sparked debate by asking whether YouTube, Spotify, or TikTok should be running major music award shows instead of traditional TV. His point: the culture consumes music—and music videos—on digital platforms, not linear channels.
The take arrives as fans noticed his ex, Ciara, didn’t join him during his BET performance. Bow Wow blamed BET for not making the collab happen, though online chatter floated other reasons—from old tensions to budget/logistics. Either way, his larger argument landed: if the audience is online, maybe the awards should be, too.

Hot take or blueprint? Bow Wow’s pitch taps into a bigger shift: music moments live where the streams are.