Listen Live
Close
Sprayground x Cheetos Collaboration
Source: Sprayground / Cheetos

PepsiCo’s Flamin’ Hot and original Cheetos are getting a new look — or rather, a cleaner one. The company announced the launch of Simple NKD, a dye-free version of its popular snacks. The new line will be sold alongside the originals, giving consumers an alternative between chips made with natural coloring and those with the brand’s signature hue.

The Simple brand has already been available to customers through its white cheddar, dye-free flavor. Now, PepsiCo is expanding the concept with the Simple NKD line, debuting in December 2025. The classic Cheetos flavor will remain unchanged, but the artificial coloring will be removed.

So, will you stick with what you know — or are you ready to try something new?