Will Smith is taking his talents to the fashion world with his first-ever fashion campaign. The “Summertime” rapper has teamed up with Moncler to be the face of the brand’s “Genius Is Born Crazy” campaign.
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When I got the call from @Moncler that they wanted me to be THE FACE of a FASHION campaign I was like… “These jokaz must be CRAZY.” I’ve always dug their gear. So I listened to their ideas. Then I was like… “That might be GENIUS.” I started pondering the Relationship between Crazy & Genius and I got more & more intrigued. Real Dreamers ALWAYS get called Crazy! I started to wonder… “Are Geniuses born Crazy?! Or can we all get some? :-) #GENIUSISBORNCRAZY
“As an actor, producer and musician, two-time Academy Award nominee and Grammy Winner, Will brings an outsized imagination and dedication to creativity,” the brand said in a press release.
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