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Retired baseball player Sammy Sosa isn’t the only celebrity that has been dipping his hand in the skin bleaching jar.  According to Rolling Out Magazine, Jamaican dancehall artist Vybz Kartel has bleached his skin in an attempt to change his image.

Reggae artist Vybz Kartel hates himself, but it’s not his fault. The dancehall musician lightened his skin and has experienced a backlash from fans who are appalled by his physical changes. In a recent interview, Kartel linked blacks who lighten their skin to white people who tan.

“This is my new image,” Kartel said in the interview. “You can expect the unexpected. I feel comfortable with black people lightening their skin. They want a different look. It’s tantamount to white people getting a sun tan.”

Kartell is endorsing his own brand of cake soap and claims that the soap lightens his skin. However, Bounty Killer countered by saying that his mother has used cake soap and it has yet to bleach her skin. Bounty Killer believes that Kartel is using something stronger to lighten his skin.

The Company that produces the Cake Soap has also shot down claims that the soap can lighten the skin. “Blue soap does not bleach. It has no ingredients in it that damages the skin. If anybody is saying that it will discolor the skin or take off pigmentation that is absolutely not true.”

3:17 mark (Vybz talks about cake soap and skin bleaching)