Snoop Dogg is taking his new role as Creative Chairman of Priority Records to heart and making additions to the label’s growing roster.
The Doggfather has officially signed Cypress Hill to Priority Records marking his first executive decision as the new Chairman.
Snoop released a press release Friday on adding Cypress Hill to the Priority family saying that they were “incredibly talented” and commending them for becoming the first Latino Hip-Hop group to go platinum.
“My role as Creative Chairman of Priority Records has put me in the driver’s seat to help revive the most important west coast Hip-Hop label. As such, I’m excited to announce my first signing as Cypress Hill. Cypress Hill is undeniably one of the most important Hip-Hop groups in music history, not only are they incredibly talented and the first Latino Hip-Hop group to go platinum, they are also from the west coast-so this signing is the perfect marriage.”
The group plans to release their first album in six years, Rise Up, on April 6.