Snoop Dogg is Back With Not Music But With Cereal. Snoop Loopz is the name of his cereal. The release date is unknown but Master P is helping guide the way for Snoop Dogg to launch his product and venturing into the food business! Snoop Loopz is produced by Broadus Foods, Snoop’s family-owned food product company. More info to come with DjSirRj about Snoop Loopz!!!!!