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Justin Pierce/ iPower 30 Under 30

Source: Justin Pierce/ iPower 30 Under 30

Justin Pierce
Co-owner of PLUSH Restaurant and Nightclub
Age: 27

A 757 native, Justin Pierce came to Richmond with excellence in mind. He is a graduate of Virginia Commonwealth University where he made sure his peers would remember him. Justin and a few others created the phrase T.G.I.H (Thank God It’s Homecoming) which is still used for VCU homecoming festivities today. Justin used his promotion buzz around the city to generate ideas he’s truly passionate about.

He is now the co-owner of PLUSH Restaurant and Nightclub where his vision is to bring a more sophisticated feel to the city of Richmond. Walking the Dream Foundation is also something dear to his heart. This program is used to help mentor and motivate troubled youth at an early age. This is Justin’s passion and he looks forward to seeing it blossom into something great.

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Related: Purchase Tickets & Find Out About The iPower 30 Under 30 Honorees


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