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Cannes Lions : Day Four

Source: Francois G. Durand / Getty

Via FORBES:

How she got involved with mobile apps?

I became really intrigued with the tech world. I started spending a lot of time in San Francisco. I realized this is really going to be the next cycle of my career and this is what I want to focus on.

Kanye’s thoughts on it:

I loved videogames, growing up. I remember I asked Kanye, ‘Should I do this?’ He was like, ‘Yes!’ That’s how he got into music, because he wanted to do music for videogames and wanted to create videogames.

How the public views her:

When people looked at me in a way like, ‘Why is she stepping into the tech world? That’s not her territory! Stick to reality TV!’ I was like, ‘No.’ This is fun for me. Now I’m coming up with Kimojis and the app and all these other ideas. I don’t see myself stopping.