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Kanye West says his marriage to Kim Kardashian will only help boost his brand.

“I measure success that I’m getting to marry the girl I want to marry and that I finally got a deal to make products,” he said during an interview on “The Russ Parr Morning Show.” “That’s my next frontier.”

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“For me my brand is humanity. My brand is man,” he added.

In a previous interview, he explained that his new career and image is all about family.

“I was in love with [Kim] before I ever got to talk to her,” he said on Kris Jenner’s self-titled talk show. There’s “only one brand now, and it’s family… that’s the only one I care about.”

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And as far as the Kanye Kardashian jokes, the 36-year-old superstar told Power 105′s “Breakfast Club” that the names don’t bother him at all.

“Man, I’ma tell you something, at nighttime when I go to bed with my girl, I would change my last name,” he said.

It looks like the Kardashian image suits him well!

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Kanye West Explains How Marriage To Kim K Will Affect His Brand  was originally published on