(Newser) – Blockbuster ended in-store rentals for good on Saturday night. So what was the final movie rental ever? Incredibly appropriately, it was Seth Rogen comedy This Is the End, checked out at 11pm in Hawaii, according to a tweet by the company. The question now, notes the Verge, is just how the customer will return the DVD. Blockbuster announced last week that it is shuttering its remaining 300 US stores. Meanwhile, over in the UK and Ireland, there are still 264 Blockbusters, but the company has just gone into administration, the BBC reports.