Shaquille O’Neal and Lamar Odom are being sued for endorsing a bogus “performance technology” bracelet that claims to “optimize the body’s natural energy flow.”
According to RadarOnline:
The NBA superstars are being sued because they are “paid celebrity endorser[s]” of the Power Balance bracelet which purport to improve “strength, balance and flexibility.”
But according to lead plaintiff Brian Casserly, the $79.95 bracelet is “nothing short of snake oil”. He is seeking statutory and punitive damages for consumer fraud, false advertising, unfair competition and unjust enrichment.
The lawsuit states that, “Despite defendants’ representations that the hologram with enhance consumers’ ‘strength, balance and flexibility,’ it is biologically incapable of doing so.” The men who own Power Balance LLC are being sued as well.
View the court documents here.
