Emporio Armani unveiled their Spring/Summer 2012 underwear ad campaign today. Rihanna, who became the spokes model in September 2011, revealed a softer more sultry side of herself. While appearing garment free is no new feat for the Bajan songstress, Rihanna exudes a more demure attitude posing in elegant lace and silk lingerie. Spotted at [Highsnobiety] […]

Rihanna has been selected as the new face of Emporio Armani and will star in the company’s underwear and jean ads.

Emporio Armani and Reebok originally announced their footwear and apparel collaboration in January, and now they are giving us a closer look into their joint venture.